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Recently, the 2025 World Athletics Diamond League Xiamen event, sponsored by Red Star Macalline, was held in Xiamen. This year marks the second consecutive occasion on which Red Star Macalline has assumed the role of title sponsor for this esteemed international track and field event.

Coinciding with the May Day shopping season, Red Star Macalline has launched a “Watch Athletics, Enjoy Double Discounts” promotional campaign in 13 of its malls across Fujian. The malls will host a series of interactive events such as long jump and badminton competitions, athlete meet-and-greets, and landmark flash mobs. They are also running a nationwide challenge on TikTok, creating an immersive “Sports + Home Living” shopping festival that integrates both online and offline experiences, thereby promoting widespread participation.

This year, Red Star Macalline has teamed up with five major brands—Germany's Domicil, Mlily, JOMOO, LAZBOY, and Simmons—to serve as official suppliers for the event, showcasing the positive, healthy, and high-quality image of Chinese home furnishing brands on the international stage.

By leveraging this world-class international event, the enterprise is expanding its brand influence, providing strong support for stimulating domestic demand and unlocking consumer potential.